Brief

Football Hype Trailer is a personal project designed to build excitement for the start of the 2023 football season. This 3D motion graphic short incorporates football-themed Easter eggs — like a shop named Lombardi's, Cowboys logos on trash cans, and a Packers cheesehead in a truck — to engage fans and celebrate the culture of the sport. The project focuses on delivering realism, immersive environments, and sleek transitions to create a dynamic and visually compelling hype piece.

Environment Building

In this phase, I focused on crafting realistic and detailed environments to ground the trailer in an authentic urban setting. Attention to detail was key, with subtle references and textures adding depth and narrative to each scene. Elements like the Lombardi's shop, strategically placed trash cans with Cowboys logos, and a Packers cheesehead in the truck were integrated seamlessly to enrich the football theme and reward attentive viewers.

Animation Process

The animation process emphasized fluid motion and impactful transitions to maintain energy throughout the trailer. Notable transitions included a seamless descent underground and a dynamic subway rush-in, both designed to keep the pacing smooth and engaging. These animations were carefully timed and choreographed to ensure they contributed to the overall momentum and excitement of the piece.

Style Frames

The style frames set the visual tone for the project, balancing realism with a cinematic flair. Each frame was designed to highlight the detailed environments and Easter eggs while ensuring the transitions felt cohesive and polished. The color palette and lighting choices were crafted to evoke the grit and energy of a bustling urban atmosphere, enhancing the hype factor of the trailer.